What a brand actually reads in your media kit

The person reading your media kit is usually a brand manager or an agency executive with eleven others open. They are not studying it. They are deciding whether to put you on a shortlist, and they do it in about a minute and a half.

Here is what they look at, in the order they look.

1. Your best work, with numbers on it

Not a grid of pretty thumbnails. Three to six pieces, each with the view count next to it, and the brand name if it was paid work.

The numbers do two things at once. They prove the reach is real, and they show you are comfortable being measured. A creator who shows view counts is telling a brand they will not have to ask for a screenshot later.

If a piece was a paid collaboration, say which brand. Previous brand work is the strongest signal you can send, because it means someone else already took the risk.

2. Reach, per platform, as of this week

One number per platform you are actually active on. Instagram followers, YouTube subscribers, whatever else is real.

Two rules:

• Do not include a platform you post to twice a year. A dead Twitter account next to a live Instagram makes the live one look worse.
• Do not round up. 48,200 is more credible than "nearly 50K", and anyone checking will check.

If the numbers come straight from the platform rather than being typed in by you, say so. A connected account is worth more than a claimed one, and it is the difference between a figure a brand trusts and a figure they verify.

3. Who the audience is

This is the part most creators skip, and the part that actually decides budget.

A brand selling a Rs 4,000 skincare product cares far more that 68% of your audience is women aged 22 to 34 in metros than that you have 90,000 followers. They are buying a specific group of people. Tell them which group.

Three or four lines is enough:

• The split by gender and age band
• The top three cities or states
• The top two or three interests, if you know them

If you do not have this, Instagram's own insights will give you all of it in five minutes.

4. Your rates

Last, and it must be there.

A media kit without rates creates one extra round trip, and that round trip is where most conversations die. The brand has to write and ask, you have to answer, and three days pass in which they shortlisted somebody who had published a number.

You do not need exact figures for every possible deliverable. A starting price per format does the job:

Add your terms underneath in one line each: how many revisions, whether usage rights are extra, what your turnaround is, and your position on barter. The reel pricing guide covers how to set these numbers.

What to leave out

• A long bio. Two sentences. They are not hiring a biography.
• Your logo on every page. They know who you are, they clicked your link.
• Stock photos. It reads as filler.
• Engagement rate as a single number without saying how you calculated it. There are four common methods and they disagree by a factor of three.
• Awards nobody has heard of.

Why a PDF is the wrong shape

A PDF made sense when a media kit was an attachment. It has three problems now.

It is stale the moment you send it. Your follower count changed the next day, and the version sitting in somebody's downloads folder will be months old when they finally open it.

It cannot be found. A brand searching for a food creator in Mumbai will never find a PDF. They will find a page.

It tells you nothing. You do not know if it was opened, forwarded, or deleted.

A link fixes all three. It is current because it is connected to your accounts, it can rank in a search, and you can see that it was looked at.

The best media kit is the page you already send people. Not a second artefact you have to remember to update.

That is what a Neroex page is: your work with its real numbers, your reach pulled from the accounts themselves, your audience, and your rate card, at one address that stays current. It is free, and there is no paid tier above it. Get your page.