Blog
A new post every day on brand deals, money, platforms and the rules, for creators working in India. For the long reference pieces, see the guides.
Creator economy
Micro vs macro creators in India: follower counts and 2026 rates
Agencies categorize Indian creators into strict tiers based on follower counts to allocate campaign budgets. This guide explains the exact brackets for nano, micro, and macro creators. You will learn why brands choose each tier, how to pitch your specific audience size, and what to charge.
· 7 min read
Brand deals
The influencer exclusivity clause: what to charge and what is legal in India
An exclusivity clause stops you from working with a brand's competitors for a specific time. Because it costs you future brand deals, you must always charge extra money for this restriction. Learn how to spot hidden lockouts, price your exclusivity period, and negotiate better contracts.
· 10 min read
How these posts are written and checked is on the editorial policy. Looking for the long reads? Guides.