How we write
We publish numbers that people make decisions with. This is how those numbers get on the page, and what happens when one of them is wrong.
Who writes
Every guide carries a byline, and the byline is a person, not a brand. There are two of them and you can see who they are. Nothing is published under “Neroex Editorial” or any other name that cannot be emailed.
- Abhay Arya, Co-Founder & CTO
- Siddharth Uttam, Co-Founder & CEO
Where the numbers come from
A rate range comes from what creators and agencies are quoting now, and it is written as a range because it is one. A tax rule comes from the section of the Act it is in, named so you can look it up. A claim about another product comes from that company’s own public pricing page on a stated date.
Where a number is an estimate, the page says it is an estimate. We do not publish a precise figure to make a point look stronger than the evidence behind it.
What we will not do
- No paid placements, and no affiliate links in the guides. If that ever changes, the disclosure goes at the top of the page and not in a footer.
- No invented case studies. The sample creator on this site is marked as a sample everywhere it appears, including in the page source.
- No comparison that lists only our wins. The Linktree comparison has the fourteen things we have not built in the same table as the ones we have.
- Nothing here is tax, legal or financial advice. We are not a registered adviser and we describe rules rather than apply them to your situation.
Updates
Every guide shows the date it was published and the date it was last updated, and both are real: the updated date changes when the page changes, not when the site is rebuilt. Guides that carry rates or tax rules are re-read when the rules move, which in India usually means after a Budget.
When a page changes materially we change the page rather than quietly editing the figure, and the update date moves with it.
Corrections
If something here is wrong, tell us and we will fix it and say that we fixed it. The process, and what we have corrected so far, is on the corrections page.
How to reach a human
abhay@neroex.com. It reaches the two people named above and nobody else.